Social Media Graphic Design Trends You Need to Know
Social Media Graphic Design Trends You Should Follow
The industry of social networks develops with such force that each brand aiming to be noticed and reach the audience needs to constantly monitor the processes of social media graphic design and its latest trends. Good graphic design does not only improve the picture but also significantly helps communicate the brand message. This post explains the social media graphic design trends that you should be aware of in order to keep going in 2024.
Progression of Graphic Design in Social Media
There is no doubt that Social Media Graphic Design has grown over the years. Thus, has transformed, from a few still images to moving images and videos, how brands showcase their images on social media platforms. As we enter the year 2024, it is imperative to focus on the social media trends for future reference.
Trend 1: Minimalistic Design
The trend of social media graphic design embraces minimalism more than any other style. Simplistic lines, plenty of negative space, and very few colors represent this school of design. Minimalistic design aids in the communication of ideas clearly and without excesses that may distract the targeted audience.
Advantages of Simple Design:
Promotes the ease of reading and understanding
Builds a clean and contemporary image
Assists in emphasizing the main message
Trend 2: Bouncy Typography:
Bouncy typography has become an effective graphic design for social media. Full, bold fonts, especially those with a sans-serif typeface, convey the message with a lot of power, even when the detailed images are not provided. This trend is very appropriate for those brands that do not avoid striking messages and focus on certain aspects.
Suggestions for Effective Use of Bold Type:
Select typefaces that embody the character of your business.
Employ color differences to emphasize the text.
Use bold fonts with simple designs.
Another Trend: Motion Graphics
The use of animated graphics and motion graphics is on the rise on social networking sites. Such elements are more effective in getting attention than still pictures and they relay information more effectively by displaying images rather than words.
Types of Animated Graphics:
Logos that move
GIFS and small videos that play over and over again
Infographics that allow the user to take part in activities
Trend 4: Genuine Picture
The concept of ‘authenticity’ is on the rise and gaining more acceptance in the graphic social media designs. Overly edited and dramatized images are less appealing to audience, as they prefer more of real and ordinary looking shots. This is because, authentic imagery helps in enhancing one’s audience and building their trust and even a real relationship with them.
Ways of Incorporating Authentic Imagery in Your Designs:
Put real snapshots of your team, products and customers
Post raw contents
Promote and use users’ contents to your social networks
Trend 5: Illustration Design
Use of customized illustrations integrate a very personal and distinctive element on social media graphics. The designs can easily be created to suit the brand and are very useful in enhancing the visibility of the content.
Benefits of Using Customized Illustrative Designs:
Improves the distinctiveness of a brand
Gives room for design creativity
Captivates attention using great works of art
Trend No 6: Data Visualization.
In the wake of the growing volume of information being shared over the social networks, data visualization has become a significant trend. Infographics, images, and illustrations are an effective way to present data as they are visually appealing and easy to understand.
Essential Elements Of Effective Data Visualization Techniques
Use color coding to f accentuating important facts
Present difficult concepts using appropriate and simple visuals
Text and visual images should be incorporated in presentation to aid understanding
Trend 7: Social Media Templates
The use of social media templates for posting is more practical as it helps in being uniform on all the posts. This makes the design process easier and helps in creating a uniform design for the brand.
Advantages of Social Media Templates:
Saves time and resources and money
Brand consistency and promotion are assured
Different campaigns can be fitted in easily
Trend 8: Content that allows two-way interaction
Interactive content is a form of content that is incredibly engaging whereby it calls for audience involvements. This trend comprises of such elements as polls, quizzes, interactive stories which serve entertainment purposes but also help in doing research on the audience preferences.
Forms of Interactive Content:
Infographics with some clickable elements
Interactive videos
Slightly healed Polls/surveys
Trend 9: Gradients
Color gradients help to make social media designs more interesting and have added depth. This trend is defined as the use of two or more colors blended together to form a gradient that can be used in backgrounds, text, or even overlays.
Tips on how to use Color Gradients:
Pick hues that blend well with your brand color schemes
Incorporate gradation colors to accent important aspects of your design
Try out various gradient styles to achieve more interesting results
Trend number 10 – Augmented Reality (AR)
Augmented Reality (AR) has emerged as a revolutionary tool for the social media graphic design industry. With the use of AR filters and effects, users’ engagement increases and their experience becomes more captivating.
Uses of Augmented Reality in Social Media:
AR branded filters in Instagram and Snapchat
Virtual product try-on facilities
Participatory AR games and contests
In Conclusion
For any brand that is serious about drawing and holding audience attention, it is necessary to keep up with the current trends in Social Media Graphic Design. Whether it is the minimalistic design or the use of animated graphics and augmented reality, such trends are able to help you cut through the clutter that is social media.
This enable such trends to create content that is more likely to generate likes and shares but also to reinforce the brand.
Sprak Design has been doing creative designs for years. Ours is a company that has adapted to the changing trends over the years. We are able to provide creativity as we transform our story and the way of doing things depending on the market. For more information, feel free to contact us.
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